Work

Exploring the Role of Pay Later as a Moderator in Online Impulsive Buying Behavior

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167178

Authors: Rianto Nurcahyo, Carrito Royce Wijaya, Jesika Utomo, Damar Aji Irawan, Dalili Izni Shafie, Nur Damayanti

Institutions: Binus University, Universiti Teknologi MARA

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414459169

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