A Bibliometric Review of AI Technologies in Live Streaming Commerce: Current Trends and Future Directions
Year: 2025
Type: article
Abstract: This study conducts a comprehensive bibliometric analysis to explore the intersection of Artificial Intelligence (AI) and live streaming commerce, an emerging field that has gained significant attention in recent years. As e-commerce and digital marketing continue to evolve, the integration of AI in live streaming platforms offers new opportunities to enhance consumer experiences, optimize marketing strategies, and drive sales. Through an analysis of key scholarly publications, citations, and trends in this domain, the study highlights the role of AI technologies such as machine learning and computer vision in shaping the future of live streaming commerce. This study systematically analyzes the bibliometric landscape of AI and live streaming commerce, identifying critical research gaps, key themes, and leading contributors. The findings underscore the growing importance of AI in transforming the live streaming industry, suggesting avenues for future research and practical applications that could drive innovation and competitiveness in the digital marketplace.
Authors: Rinki Joshi, Gauri Gupta, Vaishali .
Institutions: Doon University, Hemwati Nandan Bahuguna Garhwal University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4414462192