Work

The Impact of E-WOM Credibility on Brand Image and Online Purchase Intentions in Beauty E-Commerce

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167824

Authors: Ananda Irawadi, Dimas Ilham Prasetyo, Muhammad Wildan Irfani, Stefanus Rumangkit, Lourdes Lasian

Institutions: Binus University, Adamson University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414463530

FWCI: 3.581

Cites: 33

Cited by: 1

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