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Modeling User Engagement on Social Media Platforms Through Content Marketing and Personal Branding Using PLS-SEM

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167660

Authors: Tiara Puteri Arsyala, Ono Supriadi

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414463595

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