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Quantifying Influencer Performance through a Data Mining Analysis of Engagement and Sentiment

Year: 2025

Type: conference-paper

DOI: 10.1109/iccit65724.2025.11167383

Authors: Miskah Shafa, Nuril Kusumawardani Soeprapto Putri

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414463732

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Cites: 19

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