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Hybrid Marketing Strategies for Customer Experience and Loyalty Enhancement

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167008

Authors: Lianah The, Sutrisna Sutrisna, Damar Aji Irawan, Rianto Nurcahyo, Markonah, Hendriyati Haryani, Asri

Institutions: Universitas Buddhi Dharma, Binus University, Perbanas Institute, Universitas Raharja

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414463740

FWCI:

Cites: 34

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