Work

The Influence of Brand Imagery and Packaging on Gen Z’s Indonesian Makeup Brand Purchases

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167530

Authors: Kezia Lauretta, Adilla Anggraeni

Institution: Binus University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414463761

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