The Impact of Social Media Marketing and Influencer Trust on Brand Loyalty Among Gen Z Consumers
Year: 2025
Type: conference-paper
Study design: Observational Study
Authors: Yogi Agung Satrio, Danang Prihandoko
Institution: Binus University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414464232