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Preliminary Study on Factors Influencing User Engagement in Social Commerce

Year: 2025

Type: conference-paper

DOI: 10.1109/isci65687.2025.11167618

Authors: Hanny Juwitasary, Norizan Anwar, Mohd Nasir Ismail, Yohannes Kurniawan, Violitta Yesmaya

Institutions: Binus University, Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414464348

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