Work

Modeling Social Media Driven Brand Loyalty in the Digital Sportswear Market

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167459

Authors: Benjamin Reichardt, Desyra Sukma Dewanthi

Institution: Binus University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414464467

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Cites: 26

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