Modeling Endorser and Brand Credibility on E-commerce Purchase Intention
Year: 2025
Type: conference-paper
Study design: Observational Study
Authors: Sevenpri Candra, Arfi Rahmat Novranda, Wenny Carnika, Trisna Prandawa Putra, Ariyaputra Hadian Nusa, Irvaldo Adam
Institution: Binus University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414464496