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A Proposed Framework For Consumer Purchase Behaviours Using Feature Selection Based On SVMs And Random Forest

Year: 2025

Type: conference-paper

DOI: 10.1109/isci65687.2025.11166710

Authors: Chen Tongwei, Burra Venkata Durga Kumar

Institution: Xiamen University Malaysia

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414464652

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Cites: 8

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