Work

Impact of corporate branding on consumer preference and brand loyalty: A comparative study of the personal care segment in the Indian FMCG sector

Year: 2025

Type: article

Abstract: Medical Publisher in Delhi, India - IP Innovative Publication Pvt Limited, Medical Journals Publication, Open Access Journals, Print Journals,Indian Journals, Surgery, Microbiology, Anaesthesia, Anatomy Biochemistry Books and Journals, Skills for Employability,Best Journal Publishers-IP Innovative Publication Pvt Limit

Source: Journal of Management Research and Analysis

DOI: 10.18231/j.jmra.36368.1758701374

Authors: Sumit Kumar Singh, Rajeev Shukla

Institution: University of Lucknow

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4414475308

FWCI:

Cites:

Cited by:

Related to: