Work

The role of start temporal landmark on consumer preferences of self-improvement products

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-02-2025-0280

Authors: Sigen Song, Min Tian, Fanny Fong Yee Chan, Wei Xu

Institutions: Shanghai Institute of Technology, Donghua University, Hang Seng University of Hong Kong, Anhui University of Finance and Economics

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414476736

FWCI: 1.809

Cites: 59

Cited by: 1

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