Work

Investigating the Impact of Social Media Influencers’ Credibility on Vegan Food Purchase Intentions: An SOR Perspective

Year: 2025

Type: article

Study design: Observational Study

Source: Paradigm A Management Research Journal

DOI: 10.1177/09718907251379056

Authors: Tripta Khurana, Sonia Pannu, Garima Dalal, Pooja Vyas, Priya Rani

Institution: Maharshi Dayanand University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414476766

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Cites: 95

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