Work

Website quality’s impact on Gen Z’s eWOM behavior and online purchase intentions: the mediating role of trust in online shopping

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2025-0567

Authors: Thanh Tiep Le, Duy Ngoc Phan, Tran Thanh Thuy Ngo, Nhat Thu Le

Institution: University of Economics Ho Chi Minh City

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414479641

FWCI: 3.592

Cites: 55

Cited by: 2

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