Work

Attitudes towards Beer and Tobacco Sports Sponsorships

Year: 1999

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/106169349900800307

Authors: Fredric Kropp, Anne M. Lavack, Stephen J.S. Holden, Vassilis Dalakas

Institutions: Middlebury Institute of International Studies at Monterey, The University of Winnipeg, Bond University, Berry College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414482835

FWCI: 3.018

Cites: 20

Cited by: 6

Related to: 10