Work

How coolness drives brand love and engagement: evidence from Airbnb and hotels

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-12-2024-1798

Authors: Xiaoyan Chen, Forest Ma, Jing Li, Xueqian Hu, Wentong Jia

Institutions: Jiangsu University of Technology, University of Central Florida, Texas Tech University, Xi'an International Studies University, Nankai University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: G1231859000, G3665838067

OpenAlex ID: W4414483400

FWCI: 7.238

Cites: 56

Cited by: 4

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