Year: 2025
Type: article
Abstract: Rebranding has become a vital tactic for businesses looking to stay relevant and competitive in today's fiercely competitive and quickly changing industry. More than just a superficial alteration, rebranding frequently entails a review of a brand's fundamental identity and a reworking of its visual, emotional, and ideological presentation. Modifications to the packaging and logo design are two of the most obvious aspects of rebranding. These two components serve as potent visual cues, creating the initial impressions that shape customer attitudes and purchasing decisions. In addition to being marketing tools, packaging and logos transmit trust, promote values, and frequently set one product apart from another in a crowded retail setting. At the nexus of psychology, design, and business, they are significant.
Author: Tanishq Jain
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4414492722