Work

Safety First! Wait, Ambition First! How Parental Psychology Shapes Purchase Preferences for Their Children

Year: 2025

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.70055

Authors: Abhirupa Roy, Nazia Gera, Gopal Das

Institutions: Tripura University, Fore School of Management, Indian Institute of Management Bangalore

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4414508549

FWCI: 3.601

Cites: 67

Cited by: 2

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