Work

The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Markets?

Year: 2025

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1177/10949968251385583

Authors: Hyunwoo Jung, Wooyong Jo, Jeonghye Choi

Institutions: University of Pennsylvania, Purdue University West Lafayette

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414510926

FWCI: 1.841

Cites: 34

Cited by: 1

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