Work

Mapping out digital luxury marketing: a systematic review and future research agenda

Year: 2025

Type: review

Study design: Systematic Review

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-10-2024-0770

Author: Christine Ye

Institution: Rensselaer Polytechnic Institute

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414520101

FWCI: 2.072

Cites: 113

Cited by: 6

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