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Exploring The Environmental Sustainability Through Customers’ Acceptance: Voices of The Prospects of Eco-Friendly Menstrual Products (EFMP) in Malaysia

Year: 2025

Type: article

Abstract: Solid waste in Malaysia is facing an issue of the increment of the daily collected solid waste. One of the methods to settle this problem is by encouraging the use of eco-friendly menstrual product (EFMP). The objective of this research is to understand of Environmental Sustainability through the customers’ acceptance: voices of the prospects of Eco-Friendly Menstrual Products (EFMP) in Malaysia. Observation has been done in two main supermarkets in Malaysia with in-depth, face to face interview among five women in Klang Valley area. The Findings shows that the prospects are lacking about the awareness of EFMP. Also, the factors affecting the encouragement of the prospects to use EFMP are the awareness, products, environmental concern, subjective norms, perceived behavioural control, menstruation and price. In conclusion, EFMP is something new in the market where the managers and policymakers has to be more creative in introducing and encouraging the usage of EFMP.

Source: e-Jurnal Penyelidikan dan Inovasi

DOI: 10.53840/ejpi.v12i3.232

Authors: Norhazlina Omar, Suharni Maulan, Suhaimi Mhd Sarif

Institution: International Islamic University Malaysia

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Good health and well-being

Open Access status: diamond

OpenAlex ID: W4414524075

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