Work

Virtual influencers in interactive marketing: a state-of-art review and future research directions

Year: 2025

Type: article

Study design: Systematic Review

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-03-2025-0123

Authors: Min Tian, Haiqiang Hu, Meimei Chen

Institution: Donghua University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414557212

FWCI: 16.17

Cites: 93

Cited by: 9

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