Effect of Digital Marketing Technologies on Consumer’s Inclination Towards Health Insurance Products
Year: 2025
Type: article
Abstract: The proliferation of digital marketing technologies has significantly transformed the landscape of consumer engagement across various industries. The health insurance sector, traditionally reliant on direct sales and agent-grounded interactions, is increasingly espousing digital marketing strategies to draw in and keep customers. This study investigates the impact of digital marketing technologies on consumers' inclination towards health insurance products, with a focus on understanding how these technologies impact awareness, engagement, decision-making, and purchasing behavior. The study analyzes the extent to which digital marketing technologies affect consumers' decision-making processes and their willingness to purchase health insurance, considering the role of personalized and customized marketing approaches.
Author: Nimmy K Abraham
Institution: Karpagam Academy of Higher Education
Language: English
Subfield: Health Information Management
Field: Health Professions
Domain: Health Sciences
Open Access status: diamond
OpenAlex ID: W4414570476
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