Work

Implementation of RFM Analysis in Determining Customer Relationship Management Strategies for Beauty Care Services

Year: 2024

Type: conference-paper

DOI: 10.1109/icocsim65098.2024.00040

Authors: Yuma Akbar, Kiki Setiawan, Tundo, Aditya Zakaria Hidayat

Institution: Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4414605929

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