Year: 2025
Type: article
Abstract: The accelerating force of planetary upheaval has redefined the very logic of enterprise. No longer peripheral, climate volatility is now a structural variable embedded within capital, production and governance. This study dissects how ecological turbulence dismantles outdated business norms and catalyzes a strategic metamorphosis toward regenerative models. Using empirical patterns from Indian firms, the analysis uncovers a definitive split: entities embracing environmental foresight consistently demonstrate fiscal steadiness, resilience and stakeholder alignment, while those resisting adaptation incur compounding vulnerabilities. Climate responsiveness, therefore, is not merely risk aversion but a reconfiguration of growth within ecological thresholds a survival grammar for 21st-century commerce.
Author: Suman Devi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4414617109
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