Work

Virtual influencer marketing: an empirical investigation of the critical factors influencing user engagement with virtual influencers

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-09-2023-0720

Authors: Linpeng Dong, Junyun Liao, Raffaele Filieri, Peng Du

Institutions: Xiamen University, Jinan University, Audencia Business School, Zhongnan University of Economics and Law

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Fundamental Research Funds for the Central Universities

Awards: G3791288711, G7154963976

OpenAlex ID: W4414618189

FWCI: 16.17

Cites: 146

Cited by: 9

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