Igniting brand love: Exploring the role of member–member social interactions, co-creation experiences and affordances within online travel communities
Year: 2025
Type: article
Study design: Observational Study
Source: Journal Of Vacation Marketing
Authors: Yuhao Lin, Ji-Hwan Yoon, Xiaoting Chi
Institutions: Kyung Hee University, Qingdao University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414642499