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Drivers and Barriers for Sustainable Design Adoption in Creative Economy Enterprises: A Corporate Strategy Perspective

Year: 2025

Type: article

Abstract: Incorporating sustainable design practices into creative economy businesses is increasingly vital amidst growing global environmental concerns and shifting market demands. This research examines the factors that promote or hinder the adoption of sustainable design from a strategic business perspective. Utilizing data from a detailed survey, it adopts a multi-faceted approach, incorporating descriptive analysis, exploratory and confirmatory factor analyses, structural equation modeling (SEM), cluster analysis, and machine learning methods. Findings indicate that leadership vision, innovative capacity, and customer engagement are primary motivators, whereas internal inefficiencies and limited resources present significant obstacles. Cluster analysis reveals three strategic profiles: Innovation-Driven, Strategically-Aligned, and Barrier-Dominated, offering meaningful insights for designing targeted strategies. The study delivers a validated framework that enhances sustainability theory and supports strategic decision-making within the creative sector.

Source: Sustainability

DOI: 10.3390/su17198805

Authors: Xiaoyang Yang, Liwei Zhang

Institution: Guangzhou University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: gold

Estimated APC paid: $2,896