Work

Fuzzy Logic-Driven Strategies for Diversity and Inclusion in Multicultural Marketing

Year: 2025

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/979-8-3373-2111-0.ch009

Authors: Ajoy Kanti Das, Nandini Gupta, Rajat Das, Suman Das, Rakhal Das, Carlos Granados, Bijoy Krishna Debnath

Institutions: Tripura University, Maharaja Bir Bikram University, ICFAI University, Tripura, National Institute of Technology Agartala, Universidad de Antioquia, Tezpur University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414690099

FWCI: 9.731

Cites: 61

Cited by: 5

Related to: 10