Work

Ascertaining the effectiveness of social media marketing activities on purchase intention and the moderation effect of consumer trust

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Business Innovation and Research

DOI: 10.1504/ijbir.2025.148867

Authors: Y. Anjel Raj, J. Hemalatha, K. Mohamed Jasim

Institutions: B.S. Abdur Rahman Crescent Institute of Science & Technology, Vellore Institute of Technology University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414701153

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