Work

Online environmental influencers and pro-environmental purchase intentions: examining the interplay of green brand attitude and green brand associations in green fast-moving consumer goods

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Business Forecasting and Marketing Intelligence

DOI: 10.1504/ijbfmi.2025.148882

Authors: P.F. Bansah, V. Gaffar, H. Disman, A.K. Yeliawati

Institution: Indonesia University of Education

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W4414701554

FWCI: 5.477

Cites:

Cited by: 3

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