Year: 2025
Type: article
Abstract: In conclusion, neuromarketing tools play good role in helping companies enhance their marketing communication, optimize costs and develop more impactful content for consumers. A 2024 article in Cogent Business @ Management highlights the significance of capital letter in shaping consumer behavior towards a product. It also emphasizes the necessity of applying key neuromarketing principles, as discussed in this article To summarize the effectiveness of the four analyzed components • Well implemented neuromarketing design can increase consumer attention by up to 40%, making the core message more easily perceived • Reducing cognitive load by up to 30% allows consumers to process information more efficiently • Emotionally engaging and strategically designed content can boost consumer interaction, strengthen brand connection and enhance feedback by up to 50% • Effective branding – through the strategic use of colors and design elements – can improve brand awareness by 30%, making it more memorable to consumers.
Authors: Anzor Abralava, Giorgi Tugushi
Institution: Georgian Technical University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414733277
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