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Pengaruh Daya Tarik Iklan Dan Potongan Harga Terhadap Pembelian Impulsif Tiktok Shop Di Fakultas Ekonomi Universitas Krisnadwipayana

Year: 2025

Type: article

Study design: Observational Study

Source: Jurnal Ekonomi dan Industri

DOI: 10.35137/jei.v26i2.617

Authors: Alya Febi Triwinarti, Arry Dwi Syahputra

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414743609

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