Year: 2025
Type: article
Abstract: India's coaching industry is experiencing a significant surge driven by competitive examinations and the high demand for skill-based learning, has significantly transformed its marketing panorama.Traditional promotional methods like print media, hoarding, and seminars are increasingly being replaced by digital advertising. One of the best advertising platforms is Meta Ads (Facebook and Instagram) in theDigital advertising platform, which is the most cost-effective and best scalable solution for lead generation.This study explores the cost-effectiveness of Meta Ads in scaling coaching business in India by integrating the secondary research with real campaign data.In a case, invest ₹4,03,686 successfully generated 8,085 leads, at an average cost per lead (CPL) of ₹50significantly it's very lower than the industry benchmark of ₹60-₹120.The campaign also achieved over 2.7 million reach and 10 million impressions, indicating the power and effectiveness of Meta Ads in scaling the coaching business in India.The analysis proves that Meta Ads not only reduces cost of marketing but also it's gets more return of investment (ROI), with the potential to achieve up to a 10x ROI Srinjoy Ghosh https://iaeme.com/Home/journal/IJM
Author: Srinjoy Ghosh
Institution: Amity University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414815073
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