Year: 2024
Type: article
Abstract: In the highly competitive e-commerce landscape, maximizing Gross Transaction Value (GTV) is pivotal for driving sustainable growth. A combination of effective SEO (Search Engine Optimization) and strategic user acquisition methods is crucial for boosting visibility, attracting quality traffic, and ultimately enhancing GTV. SEO strategies focus on optimizing website content, technical performance, and user experience to improve organic search rankings, thus increasing website traffic and conversion potential. Complementing SEO, user acquisition strategies—such as paid search, social media marketing, influencer partnerships, and referral programs—can target specific customer segments, leveraging both organic and paid channels. By optimizing these approaches, businesses can not only improve their online presence but also drive incremental sales. This paper explores the intersection of SEO and user acquisition techniques, presenting a cohesive approach for e-commerce businesses to maximize their incremental GTV and foster long-term customer loyalty in an ever-evolving digital marketplace.
Institutions: University of California San Diego, Galgotias University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4414829597
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