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Metaverse luxury fashion wearables: investigating consumer purchasing behaviour in immersive environments using AIDA model

Year: 2025

Type: conference-paper

Source: IET conference proceedings.

DOI: 10.1049/icp.2025.2970

Authors: Bouchra Oukhayi, Vikas Arya

Institution: International University of Rabat

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414854888

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