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From Tradition to Tomorrow: Mapping Research Clusters in Chinese Time-honoured Brands

Year: 2025

Type: article

Source: Asian Journal of Applied Communication

DOI: 10.47836/ajac.14.s1.04

Authors: Xu Yue, Nursafwah Tugiman, S. Maartandan Suppiah

Institution: Universiti Utara Malaysia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414863722

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Cites: 14

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