“All is well”, really! Social media influencers, social media boycotts and consumer behavior in the MNFMCG context
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Islamic marketing
Authors: Muhammad Ahmed, Chengli Shu, Hammad Bin Azam Hashmi, Dan Luo, Syed Waqar Haider
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414919283