Work

Impact of social media celebrities credibility on followers’ online purchasing behavior: mediating role of followers’ loyalty

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-02-2025-0251

Authors: Wei Sun, Lijiao Song, Tanveer Ahmed Mangi, Wali Muhammad Khoso

Institutions: Xi'an Jiaotong University, Nanjing University of Aeronautics and Astronautics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414926615

FWCI: 8.981

Cites: 59

Cited by: 5

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