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Mağaza Atmosferi Algısında Çalışanların Demografik Farklılıklar Üzerine Bir Alışveriş Merkezi Uygulaması

Year: 2024
Type: article
Study design: Observational Study
Abstract: From the point of view of enterprises, the sustainability of physical stores, atmospheric variables have become important as retail boundaries have reached different dimensions in the digitalized world. At the same time, in terms of improving working conditions in an indoor environment and adapting existing rules to today's conditions, the concept of atmosphere is evaluated from the point of view of stakeholders in the service sector, especially enterprises, and employees. The aim of this study is to examine the relations of the store atmosphere as a human element on demographic factors and employees only according to other atmospheric elements by statistical methods. Within the scope of the study, data have collected by survey method on store employees belonging to a shopping center operating in the province of Isparta. Accordingly, 303 questionnaires have subjected to evaluation and the data have analyzed with the SPSS 25 program. According to the results of the analysis, the demographic structures of the employees show differences according to their level of being affected by the store atmosphere. As a matter of fact, based on the demographic differences of the employees, the perception of the store atmosphere differs significantly according to the working year and professional seniority. In addition, there is a significant relationship between the sub-dimensions related to the store atmosphere.
Language: English
Subfield: Marketing
Open Access status: green
OpenAlex ID: W4414927348
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