Work

Crunchy moms as ideological pioneers: the negotiation of natural motherhood and consumerist ideology through crunchy mom discourse on TikTok

Year: 2025

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-04-2025-0078

Authors: Adrienne E. Foos, William Magnus Northington

Institutions: St. Bonaventure University, Appalachian State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414933497

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Cites: 72

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