Renewable Energy and Its Impact on Brand Image and Consumer Perception: An Indian Industry Perspective
Year: 2025
Type: article
Abstract: Renewable energy, derived from natural sources, is crucial to building a cleaner future. With rising climate concerns and declining fossil fuels, it is rapidly expanding as a cleaner alternative. Increasingly, businesses are adopting Renewable Energy Initiatives (REIs) not only to reduce emissions but also to improve brand perception among sustainability-focused consumer segments. This study uses a mixed-methods approach to evaluate the impact of renewable energy adoption on brand reputation across Indian sectors. Findings indicate that REIs significantly improve brand image, enhance customer trust, and foster sustainable business growth. Although existing research has widely documented the ecological advantages of renewable energy, limited research has examined its impact on brand perception, particularly in the Indian context. By presenting sector-specific case studies, this research fills that gap and demonstrates how REIs enhance brand image and support long-term business success.
Authors: G Vaishnavi Reddy, Akanksha Sharma
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414949253
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