Work

Managing Brand Knowledge: A Comparative Analysis of Visual Similarity in Chinese and International Car Logos

Year: 2025

Type: article

Source: Journal of Information & Knowledge Management

DOI: 10.1142/s0219649225501096

Authors: Yong Zi Gao, Hwee Ling Siek

Institutions: Jiangxi Institute of Fashion Technology, UCSI University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414968232

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Cites: 10

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