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Exploring the Influence of Social Media Marketing on Millennials’ Purchase Decisions: An Empirical Analysis

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Information & Knowledge Management

DOI: 10.1142/s0219649225501126

Authors: Obulesu Varikunta, P. Ramesh, B. Omnamasivaya

Institutions: MIT Art, Design and Technology University, Brainware University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414996240

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Cites: 49

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