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Charting the Role of Green Work Engagement and Individual Green Values on Achieving Sustainable Performance in Automotive Industry: A Structural Equation Modelling Approach

Year: 2025
Type: article
Study design: Observational Study
Abstract: Sustainability ameliorates the needs of present scenario without compromising the future generation as it constantly evolving. The study is focused on scrutinizing the relationships between “Green Innovation” (GIV), “Green Organizational Culture” (GOC), “Employee Green Behavior” (EGB), and “Sustainable Performance” (SP), with “Individual Green Values” (IGV) as a moderator and “Green Work Engagement” (GWE) as a mediator. This research incorporates primary data had been collected from a pool of employees working for automotive firms. Data were gathered from 370 employees in diverse automotive companies employing a 27-item questionnaire. "Structural equation modeling" (SEM) was utilized to examine the hypotheses. Since it has been postulated in the hypothesized model, the results prove that GWE has partial mediations on GIV, GOC, and employee behavior toward organizational sustainability. Interestingly, it was established that the moderation effect held for individual green values contributed to the enhancement of the optimistic effect of GWE as detected from the study among employees with strong green values. These outcomes will be beneficial for theoretical and practical approaches. In theoretical terms, the study advances knowledge about how green initiatives operate to produce substantive levels of sustainability via the mediating construct of GWE. In a practical sense, the results guide automotive businesses that desire to improve the sustainability of their operations. GIV emerged as the strongest predictor of SP. The research also suggests that individual green values of organization's employees are identified and harnessed, to improve employees' involvement in supporting the organization's sustainable performance.
DOI: 10.48161/qaj.v5n4a1883
Language: English
Subfield: Marketing
Open Access status: diamond
OpenAlex ID: W4414996423
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