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A Study on the Effect of SNS Influencer Marketing on Consumer Trust and Loyalty

Year: 2025

Type: article

Study design: Observational Study

Source: Global Convergence Research Academy

DOI: 10.57199/jgcr.2025.4.3.71

Authors: Lin-Lin Zhang, Yuan-Yuan Liu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415015261

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