Work

The Effects of Information Characteristics and Trust of K-COS SPIs on Chinese Millennials' New Product Acceptance

Year: 2025

Type: article

Study design: Observational Study

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2025.3.173

Authors: Eunhye Kim, Jinhwa Lee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415015652

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