Work

Prioritization of Design Elements for Sustainable Brand Experience : An AHP-Based Comparative Study between Experts and Students Focusing on Flexible Identity and Inclusive Design

Year: 2025

Type: article

Study design: Observational Study

Source: Korea Institute of Design Research Society

DOI: 10.46248/kidrs.2025.3.797

Authors: Mi Kyung Kim, Won Jun Son

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415015693

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